BEST: Google- Search On.
Google has never had to do traditional TV advertising. By the very fact that we all say "google it" means they have won! But, I guess Bing is starting to cut into them. This spot is amazing for it's simplicity and the story it tells by using Google. Truly search on.
FUNNIEST: Volkswagen - PunchDub
And there were a lot of ad that were kind of funny, but nothing resonated me more than taking a universal game inspired by VW Bugs and humanizing it. Punch after punch after punch. And who doesn't love Grandpa getting punched in the nuts? Plus, like any great funny ad, there is a good zinger at the end with Stevie Wonder.
WORST: Anything from GoDaddy.com
Guess what? Dana Patrick is not gay or even bi and we are not going to your website for anything, but registering website domains at a cheap price (I recently got trevorawright.com for only $1) and that's never going to change! No one wants to watch your PG-13 content that is "too risky" for the Super Bowl because someone somewhere decided that the Super Bowl is a family show. Docker's offered free pants and their site crashed. I bet GoDaddy.com saw a slight increase in web traffic for a couple of hours.
And CBS, just because they can afford to buy the time doesn't mean you have to give it to them. Stop banning their ads because they are too "risky" and more because they are just BAD!
No comments:
Post a Comment