The Power of Red.
A few months ago, Esquire magazine did something interesting for their "Sexist Woman Alive" shoot. Instead of hours of setup and still photography, their DP shot with the RED camera and captured about 12 minutes (2 to 3 scenes) of Megan Fox on 4K (4 times 1080p) video and took stills from that to create a magazine cover and full spread.
It's kinda the reverse of using a Canon 7D or 5D Mark II to shoot video. Using a video camera to shoot still photography. Now, Esquire has done it again with RED's newest beast: the RED Epic, which does 5K (5 times 1080p). They shot Kate Beckinsale in 5K for the cover and spread instead of hours of stills. And both times, for Kate or Megan, the actresses loved the idea of not spending hours on a photo shoot.
RED continues to show that it's the most adaptable, low cost, film replacement camera on the market. Well, soon to be, Epic and Scarlet cameras are going public soon. And while I applaud Canon's and Nikon's efforts to show that's it the body of camera that counts with several models shooting 1080p video, RED still brings it home with their motto:
RED Renders Obsolescence Obsolete.
Here's the video from Kate's shoot:
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The typo says it all: "Sexist Woman Alive." Thanks for the smile, Trevor.
ReplyDeleteWhile this particular example (and having typos in it) may be one that lets a person choose which topic they want to focus on, it is still amazing technology.
ReplyDeleteThis has been going on for a while with Red One, and some of what the cinemaphotographer shot earlier with Meagan Fox paved the way for this particular shoot, but it is getting even more exciting with the recent announcements about Epic and Scarlet, which will have even better codecs for taking stills, and will have larger sensor sizes, allowing even higher quality stills and video. There are renders of the latest and greatest in several configurations on Reduser.net, and there will be an announcement later this month (October 2009) about release dates. It's going to get to be a crazy world, where your workflow has to be fluid and you have to have the latest and greatest to do any more than just survive, because high-end images and multi-purpose shoots are becoming cheap enough that the guys worth working for are going to accept no less.