From a Fast Company article about the advent of the Livestrong campaign:
"Jones and Milkshake kept brainstorming: Defy cancer. Living forward. A strong life. Finally, they arrived at Live Strong, which became Livestrong. It sounded organic, a natural extension of Armstrong. The only catch? As much as some survivors felt empowered by the name (to the point of getting Livestrong tattoos), others in the focus groups disliked it. "You cannot tell someone diagnosed with cancer to live strong," one survivor insisted. "That's obnoxious."
"One thing I've learned," Jones told Ulman and his staff, "is that when things are polarizing, it's right."
Agreed.
- dpknudten
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