I don't want a Windows 7 Phone. I love my iPhone, but I have been watching with interest as they have developed the Windows 7 Phone. Then, comes the ad campaign...
I mean, that is just clever clever ad campaign. To acknowledge the phenomenon that we spend way too much time on our smartphones. I know I have been guilty of this. Will I rush out and buy a Windows Phone, no, but it's a subtle way to try and create a new market for a smartphone, by saying it's a 'smarter' phone and at the same time, pushing the other guys aside by saying their phones are too complicated.
I read a recent article that the iPhone is the most addictive phone on the market, but this ad campaign feels more aimed at the users of another smartphone, which I think is more addictive as it has that nickname, what is it? Oh yeah, Crackberry.
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