This Doesn't Work Chula Vista

It almost works, but if you stop and think about if you have never seen a Chula Vista Resort commercial or anything from them, this spot makes them look like crap. To put 25 seconds of that out there and to only recant in the last 5 seconds is risky. A better approach is to show your 'joke' material for 15 sec, then say "People don't come here because of the commercials" and end with some kick butt footage.


I mean, I get the concept, but the first time I saw the commercial, I was so appalled by the quality that I wasn't even paying attention to the message. You probably don't even remember it either, now that you are reading this. 


It's clever, by a half, but if you are a new family moved to Chicago/Madison/Milwaukee, is this the first thing you want them to see?