Friday, January 15, 2010

Cool Nike iPhone ap promo video

You probably won't see this in the U.S. because it is for European cities.
I liked the title treatments in this along with the insertion of icons into the scenes.

Nike True City Full Trailer - Official HD Version from NikeSportswear on Vimeo.

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1 comment:

  1. Randy LeeJanuary 15, 2010 at 2:26 PM

    I believe the term to describe what happens now is "Yoink".

    ... I'm in the process of planning a PSA with a few of my fellow MCAI-Madison members, and this fits perfectly the style that has become popular (and which I was having hard time describing), with the floaties that people are interacting with. (Yes, I believe floaties is the technical term). Thanks Matt!

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