Ninjas marketing a new movie.

Guess which one.







Wayne, you can't play ('cause I'm sure you already know).

-dp

Thoughts on Flash - Steve Jobs posts open letter on Apple's website

http://www.apple.com/hotnews/thoughts-on-flash/

A snippet from Thoughts on Flash:

Conclusions.

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Jeff, here's your helo.

The only way we're ever going to get vertical in the near future:

Aerial video with a Canon 5D , 7D helivideo.com from Eric AUSTIN on Vimeo.

-dp

Show, don't tell, a story.

Space Monkey from Leo Burnett on Vimeo.

-dp

Webisode Flavor of the Day: Put it On

I love the style, simple yet sophisticated graphics, and rhythm of this webisode.

Put This On, Episode 2: Shoes from Put This On on Vimeo.

-dp

Pedigree Dogs ad shot 1000 FPS using the Phantom camera

Sony world cup spot

I thought that this was a very nice spot. I liked how they shot the kids to look like the real players. Through slow motion and some of the facial expressions.

Friday Fun

http://www.buzzwordbingogame.com/

What, no "analytics" or "strategic" or "partnering"?

- Mary

RIAA and MPAA Are Failures.

Usually, I just like to post awesome video, but here is something interesting that came across my desk and I was talking about this with some Middleton High media students the other day: Piracy


It wasn't surprising to me how many hands shot up in the class when I asked who pirates music, media, computer programs, etc. More than half, maybe more, if the kids were more honest. Nobody wants to admit to piracy. 

I brought up the subject of it because recently the RIAA and the MPAA want to install government controlled snooper software on everyone's computers to track and automatically delete it. That is scary stuff. Big brother is looking after you.


So, why is the RIAA and MPAA going after this kind of programing? A lot of it is attributed to economics and bad PR for the RIAA and MPAA. Remember when they sued single mothers and 15-years for pirating music? Yeah, that didn't pan out for them, in the long run.


The RIAA and MPAA has failed to understand that the basic rule of supply and demand as radically changed with the surge of digital medias and mediums. I found this video that explains it a little better since I am not an economist and only took one course in high school:





So, physical media is expensive and digital is cheap. There is no such thing as scarcity anymore. Example of this is I want the new Death Cab For Cutie CD and there are only 2,000,000 CD made of it. It would makes sense for the publisher to set a price based on that there are only 2,000,000 CD available in the USA. But, iTunes/Amazon have made that number from 2,000,000 to infinity. There will never be a lack of it because it's in digital form.


The landscape is changing. Warner Brothers is one of those companies that I applaud and despise. Warner Brothers took a great step forward by offering new release popular movies in a Blu-Ray/DVD/Digital Copy form. That way, I get my movie and a copy for my iPhone as well. And if I didn't have a blu-ray player, I would be ready with one. One of my biggest complaints about physical media, especially movies and TV shows, is I don't want to pay twice for the same material. If I buy a copy of The Office, Season 2, on DVD for, let's say, $30. I don't want to have to pay for it again on iTunes for another $30. I've already paid the artist/studio/publisher their rights to own it.


This gets into property rights of each medium, but it also explains why I have so many friends that will pirate the last season of LOST because they have it on DVD, they bought it, but they don't have it for their iPod.


I said that Warner Brothers also took a step back. Netflix has come into an arrangement with pretty much each studio now to delay new releases of movies for 30 days. Example: Sherlock Homes hit store shelves March 30th. It won't be available for rental from Netflix until April 30th. In return, Netflix has received a lot more movies and TV shows for their Instant streaming service, but that is another example of the studios trying to create supply and demand. They don't want you to just rent, they want you to own. And now, Netflix, when they do get the DVD, it's a bare bones DVD. I recently watched The Informant and Where The Wild Things Are. Both Blu-Rays had the movie and nothing else. If I want extras, go buy it.


The studios need to cling to the old business model as long as they can because they know that digital media will have to be cheaper than physical media and they don't know how they are going to charge the same. Plus there is this:

So, what does all this have to do with Discover Mediaworks? Well, it's mostly looking at the future and how we will distribute Discover Wisconsin, Into the Outdoors, and Trail Nation. How we will act as a digital company.


We will need to look at how we will deliver to the stations and also how we generate new revenue with digital outlets. Will we continue to leave everything for "free" on kididdel.com? Will we strike a deal with iTunes or Amazon and have them host and sell episodes of DWTV at .99 cents? How can we treat our products that will have no scarcity in digital form and still profit from them?

Graffiti Stop Motion

Broken Fingaz -Graffiti Stop Motion from Broken Fingaz on Vimeo.

From Tant and Unga of the "broken fingaz crew" from Israel.

Giant fire ball in the sky April 14th 2010.

Did anyone else see this I missed it but heard about it and found this video.

• Huge fireball spotted Wednesday night in Wisconsin, Indiana, Illinois, Missouri
• National Weather Service got reports of sonic boom, houses and trees shaking
• No official cause determined, NWS says, but meteor shower was at its peak

Pixels

I thought this was a cool video. What would happen to the world if it was attacked by 80's video games.

PIXELS by PATRICK JEAN.
Uploaded by onemoreprod. - Independent web videos.

Canon 5D mkII: 30p to 24p

For the record (just in case).

How to convert Canon 5dmk2 footage from 30p to 24p from Philip Bloom on Vimeo.

-dp

ARRI Alexa Camera Shoots Beautiful Video with Little Light

The Violin Maker from ARRI Channel on Vimeo.

The new ARRI Alexa, a $60,000 professional 2K camera, shows off its chops in this gorgeous footage of a violin maker at work. The amazing part? You're seeing the camera working with the light of two, 100W desk lamps.

The video itself was shot at 800 ISO, which has been described by DP Tom Faehrmann as "completely noise free." From the looks of this clip, he's not exaggerating. I'd blame any noticeable blemishes on Flash compression.

ARRI's bigger pitch with the Alexa, however, is the general ease of use. Get a better look at the hardware in these two promo vids:

"House" in 5D

MkII, that is.



-dp

Through the Looking Glass. Literally.

Why the iPad matters.



-dp

THE PIXELS ARE COMING! THE PIXELS ARE COMING!

And they're pretty upset.





Love the homage to Frogger.

dp

Inglourious Slate

We should slate our shots more often.

Solving a problem.

I don't know what to make of this other than to say, wow. Still processing.

Astoria Scum River Bridge from Jason Eppink on Vimeo.

-dp

Watching the Shadows

This is an interesting and short video on the use of spare lighting to create a mood.

http://video.nytimes.com/video/2010/03/19/movies/1247467401724/watching-the-shadows.html

Above, a studio scene from "How to Train Your Dragon." Below, a night scene from "The Village."

iPhone as iEditorial photographer

Pretty dang cool.


-dp