Tilt Shift Mania

Here's the tilt shift technique in action at a Hulk Hogan/Rick Flair wrestling match. Makes 'em look like action figures in stop action. Pretty cool new way of viewing the sport (cough, cough) of wrestling.

Hulkamania from Keith Loutit on Vimeo.

-dp

Muppets in HD

Strangely, the Muppets are among the first to push YouTube's 1080p video to the top. Amazing and funny! Be sure to watch in HD.

IKEA idea

This is social network marketing.

Ikea - Facebook Tag - (2009) 1:35 (Sweden)

Bastiges.

-dp

Colorist Article

Stephen Nakamura Adds Soft Touch to Hard-Edged Thriller
Law Abiding Citizen


http://2-pop.com/DigitalCinematography/article/89308

Ken Burns interview.

http://www.icgmagazine.com/wordpress/2009/10/30/exposure-ken-burns/

Any sufficiently advanced technology is indistinguishable from magic.

That was Arthur C. Clarke's 3rd Law. And it's an apt description for this Swedish campaign.



Unflippinbelievable. It's in Swedish, but that doesn't matter. Upload a photo of yourself when prompted (you'll know when). It's worth it.

-dp

Worship at the Temple of Walken

I find music videos to be a fantastic source for envy and inspiration.
antville.org did a survey and aggregated the 101 best video of the 'aughts."
My favorite (shown here) came in a #4.



Here's another absolute favorite:



-dp

Milo

Interactive computer character:

NSFW - Kevin Smith advice on Filmmaking

This isn't 100% pertinent, since all of what we do is for specific clients, bought, hopefully planned, and catered to them, with the style that Discover Mediaworks brings to the table. But all done, hopefully, with an eye for more and better. And Kevin Smith is the man at that. Here's a little reality check from him. He's talking about film and indie filmmakers, but the film and corporate worlds collide sometimes, and that's what makes for the best corporate work. Watch it at home, or at least put headphones on. Seriously. Kevin Smith loves his f-bombs.

You can't teach taste. But you can improve it.

That's what I've long believed.
But it took the inimitable Ira Glass of This American Life to express the implications of that truth in words.




-dp

Free PR!

Cheap, proactive, unobtrusive...and great! Not to mention inspiring. Some of my favorite clients have small budgets, and this tripped my "wish I'd thought of that" trigger.

The article is a good, quick read and includes links to a discussion. Old Navy apparently did something similar but gained none of the traction that this campaign did -- my guess is that they didn't partner with Goodwill in the same way, or at all; if true, this campaign provides an instructive lesson on the power of partnerships.


Apparel Tags Now Promote Caring For Clothes AND Planet Earth
by Amy Corr
November 2, 2009

This idea is cheap, proactive and unobtrusive.

Goodwill was looking for a way to increase its yearly donations through an initiative that costs nothing. Sounds impossible, but Goodwill's pro bono agency, BBDO West, came up with a way to use something already found in clothing -- care tags -- as a courier of Goodwill's message.

Levi Strauss, the first company approached for this program, signed on with Goodwill to create "A Care Tag for Our Planet."

The concept is simple: the tag suggests that, rather than trash unwanted jeans, you donate them to Goodwill, so someone else can wear them and less material is dumped in landfills.

According to Goodwill, roughly 23.8 billion pounds of clothing and textiles wind up in U.S. landfills every year. Starting in January 2010, Levi's clothes in the U.S. will feature the care tags; global tags will launch that fall. The project was 18 months in the making, according to Jim Lesser, executive creative director at BBDO West.

Levi Strauss and Goodwill will additionally promote the campaign using viral campaigns and in-store elements.

The care tags not only encourage clothing donation, but also push washing clothes in cold water, an effortless action that can conserve a great deal of household energy. All tags conclude with, "donate to Goodwill when no longer needed and care for our planet."

Additional clothing brands have already signed on to use care tags for Goodwill.

"Ultimately we want every manufacturer in the world to be part of the program," concluded Lesser.